Patrick Fagan on nudging and manipulation – Jerm Warfare

Mirrored from Jerm Warfare, 20-6-2022 (52min). Patrick Fagan is a lecturer, author, and public speaker, and consults for brands and political campaigns around the world.

He was the lead behavioural scientist at the now-infamous Cambridge Analytica.

Patrick has a healthy understanding of human minds and how they work, and knows how to optimise communication through nudging and other psychological mechanisms.

“Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals.”

He joined me for a conversation about

  • nudging and how it works;
  • beliefs and indoctrination;
  • reality versus illusion;
  • keeping society in a state of fluidity; and
  • his fear of being eaten by a shark.

After listening to this rather trippy discussion, you will think that you are in The Matrix.